Corporate Express Promotional Marketing - Canada Continues Winning Tradition in Prestigious Promotional Products Competition
News Release
Contact:
Kim Sforza
Director - Business Development
Corporate Express Promotional Marketing - Canada
905.565.5555 ext.2240
Corporate Express Promotional Marketing - Canada Continues Winning Tradition in Prestigious Promotional Products Competition
Toronto, Ontario, February 16, 2007 — Corporate Express Promotional Marketing - Canada (CEPM Canada) enjoyed another strong showing during the Promotional Products Association of Canada (PPACanada) 2006 Image Awards. The awards were presented to CEPM Canada during the PPA Canada National Convention held in Toronto in February, 2007.
The prestigious Image Awards are presented every year to supplier and distributor members, recognizing the best of the industry's talents and achievements during the previous year. The competition has 15 categories for distributors and 14 for suppliers, with all entries judged on specific criteria such as creativity, execution and results. Gold, Silver and Bronze awards are given within each category. Competition judges include suppliers and distributors who conduct blind ratings.
During the February ceremony, in the Best Distributor Catalogue category, CEPM Canada earned the following:
Silver Award —for the DaimlerChrysler branded merchandise program
This bilingual program targeted the Canadian Dealer partners of Daimler Chrysler by providing them with merchandise for resale. The merchandise reflected the look and feel of the Chrysler, Jeep®, Dodge, and Mopar brands, while appealing to consumers, and building brand loyalty.
Bronze Award —for the General Motors, Cadillac branded merchandise program
The program was designed to assist the client to strengthen individual brand image and to support varied sponsorship programs with appropriate products. The selection of products was critical to the success of the program, since brand supportive merchandise would leverage the opportunities in sponsorship programs. In addition, the client's brand program featured auto related items; plug in travel mug, car blanket pillow, catch all caddy and insurance kit, useful in other ways as well. Merchandising savvy maximizes our client success with Sponsorship Opportunities.
CEPM Canada also earned the only recognition awarded in the Best Incentive Program category:
Silver Award —for the Petro-Canada Team Up & Win Program
The program objective was to provide a yearly incentive reward catalogue and points based administrative process. CEPM delivers awards within a record breaking time frame! CEPM also uses superior technology to interface with the client program database to process orders using points earnings. Our expertise and project management insures successful ROI for our client.
CEPM Canada President Gina LeTourneau-Atwell is proud of the extent of CEPM's representation among the roster of award recipients.
"Congratulations to all of our team members who assisted with these outstanding programs," LeTourneau-Atwell said. "Our clients are thrilled."
CEPM Canada has been recognized during the PPACanada Image Awards during each of the past eight years for their in-stock catalogue programs for McDonald's, Michelin, GM and IBM, and for incentive and recognition programs for Pennzoil, Petro-Canada and IBM.
About Corporate Express Promotional Marketing
Corporate Express Promotional Marketing, Inc. is the promotional products division of Corporate Express, Inc. Founded in 1960, CEPM specializes in brand merchandise programs that lower the total cost of merchandise procurement and protect the value of brand assets. Its conventional and Web-based merchandise services consolidate merchandise spending, control merchandise and branding quality, and provide same-day order shipment. CEPM provides full-service catalog management, custom merchandise sourcing, and performance solutions services including sales incentives, employee service awards, recognition programs, fulfillment and kit building. The Company has operations in the United States, Canada, Europe and Australia. The Company's Web site address is
www.cepromotionalmarketing.com.
About Corporate Express
Corporate Express, Inc. is a wholly-owned subsidiary of Buhrmann, NV (AEX:BUHR; NYSE: BUH), an international business services and distribution group. Buhrmann is a leading global supplier of office products, paper and graphic systems for the business market. Corporate Express' product offering includes office and computer supplies, imaging and computer graphics supplies, office furniture, document and print management, desktop software, promotional products, and other similar products. Corporate Express has operations in Australia, Austria, Belgium, Canada, Denmark, France, Germany, Ireland, Italy, Luxembourg, Mexico, the Netherlands, New Zealand, Poland, Sweden, the United Kingdom and the United States. Corporate Express' North American operations have more than 200 facilities, including 48 distribution centers, and the Company employs 11,400 people. The Company's Web site address is
www.CorporateExpress.com.
