Corporate Express Launches First North American Web Store Platform, Wins Awards
News Release
Contacts:
Gina LeTourneau-Atwell, President
Corporate Express Promotional Marketing Canada
905.565.5555
Kim Sforza, Director, Business Development
Corporate Express Promotional Marketing Canada
905.565.5555 x2240
Corporate Express Launches First North American Web Store Platform, Wins Awards
Toronto, Ontario, April 25, 2006 — Corporate Express Promotional Marketing has developed and launched the first truly North American Web Store Platform for brand merchandise distribution, providing exclusive benefits for its global and domestic client base.
Consistent Quality, Service, and Reporting Standards Across North America
"Our North American Web Store Platform enables clients to provide a consistent program across Canada and the United States. Clients can centralize management with one account team. They can offer programs custom merchandised for each market but managed with a single reporting and service structure, and consistent product and logo quality standards," said Gina LeTourneau-Atwell, President, Corporate Express Promotional Marketing Canada. "In contrast, our competitors rely on strategic alliances with companies in the United States to provide North American programs. The problems with this 'two-distributor' strategy include inconsistent service policies, redundant contacts, and multiple markups. We're proud to offer the only Web Store Platform in our industry that solves these problems."
Real-Time Functionality and Precise Order Totals
All Corporate Express Promotional Marketing Canada clients will benefit from the new platform whether they conduct domestic or North American programs with Corporate Express Promotional Marketing Canada. "Our new Web Store Platform gives customers complete, accurate, real-time transaction information no one else in the Canadian brand merchandise marketplace offers," continued LeTourneau-Atwell. Online inventory status shows the customer exactly how much inventory is available. Freight for several different shipping speeds is quoted so the customer can compare costs and choose the most efficient speed for every transaction. "We also instantly calculate all applicable taxes, so the customer knows precisely how much the order will cost when they're invoiced." After finishing the order, customers receive and automated email message confirming order placement.
Corporate Express Promotional Marketing Canada Wins Top Awards from PPACanada
These new Web Store features complement lines of business that already lead the Canadian Promotional Product Industry. In 2005, Corporate Express Promotional Marketing Canada won Gold, Silver and Bronze awards for Best Catalogue programs, and Gold for Incentive programs, awarded by vendors and competitors in the Promotional Products Association of Canada.
About Corporate Express Promotional Marketing Canada
Headquartered in Toronto, Corporate Express Promotional Marketing Canada specializes in centralized, brand merchandise procurement programs for the Canadian and global markets. Business lines include Web-based and print In-Stock Merchandise Catalogues, Custom Order products and Performance Incentives such as Service Award and Incentive programs. Corporate Express Promotional Marketing is a wholly-owned division of Corporate Express — A Buhrmann company and serves clients worldwide. They offer full program services in the United States, Canada, Europe and Australia. Corporate Express Promotional Marketing manages 140 brand merchandise programs for 90 clients worldwide.
About the Promotional Products Association of Canada
The Promotional Products Association of Canada (PPACanada) is headquartered in Montreal and staffed by ten full time employees, each a professional in their field, to serve its over 1,500 members in both official languages. Its mission is to bring together members of the promotional products industry in order to guide inform, educate and foster growth and development of individual members and the entire promotional products industry within an ethical and professional environment.
